Los Angeles Fashion Week has always been a hit or miss affair. Mercedes Benz and IMG upped the ante when they came to town and put on a fashion week event that had all of the trappings of fashion weeks in other major cities, finally giving LA/California designers a good location to present their lines.
But when Mercedes Benz/IMG left Los Angeles, Fashion Week in LA went back to being almost a non-event. That is until Style Fashion Week LA came on the scene!
Style Fashion Week LA debuted in March of 2011, presenting the Fall 2011 Collections of Los Angeles and California based designers. Veronica Welch and her team from Bubblefish Media put on a week long event that finally brought professionalism, fun and glamour back to Los Angeles Fashion Week. The downtown venue for the events was Vibiana, a historic church that has been transformed into a beautiful and sophisticated event space; a perfect match for Style Fashion Week LA.
After that successful first season, Style Fashion Week LA came back in October 2011 to present the Spring 2012 Collections of a diverse group of designers, including Stop Staring, Gypsy 05, Octavio Carlin and Furne One. Tune in for complete coverage of all of those shows, as their merchandise hits the stores for Spring.
Also, learn more about Style Fashion Week LA as it begins its 3rd season this month, presenting the Fall 2012 Collections!