Saturday, August 22, 2015

Ladies Who Lunch: OUDIFU Spring 2015!


Chinese designer Zhuliang Li was sent by his parents at age 11 to a tailor to learn the fundamentals of design.  In this role, he learned to detail styles for individual customers, giving him a deep consciousness for different female body types and how to adapt clothing to their shapes, needs and wants.


Zhuliang Li started his Shanghai based label, OUDIFU, in 2006 creating a collection of affordable luxury brand ready-to-wear women’s apparel.


With OUDIFU, Zhuliang Li takes his tailoring experience to create a line that is aimed at being adaptable to all body types while remaining sophisticated and fashionable.


Zhuliang Li’s OUDIFU collection has earned him numerous awards and has grown to become a major fashion force in China and poises him ready to conquer the west as well.


Video Photography by Cassandra Past




Monday, August 10, 2015

Ladies Who Lunch: Francesca Liberatore Spring 2015!


A graduate of Central Saint Martins in London in 2007, Italian designer Francesca Liberatore built up her international design experience by working in the headquarters of some of the world’s top high-end fashion houses, including Viktor & Rolf, Jean Paul Gaultier and Brioni.


In 2009, Francesca Liberatore won the Next Generation competition promoted by Italy’s CNMI and officially established her namesake collection by showing at Milan’s Fashion Week.

Francesca Liberatore has continued to develop an international presence, showing her creations in capsule collections in Paris, London, Tokyo, Canton, New York and Seoul.

Francesca Liberatore was the winner of the 2014 DHL Exported Award, which created a partnership with IMG Fashion for her to show her collection at New York Fashion Week with her first show in September of 2014 for Spring 2015.


For Spring 2015, Francesca Liberatore presented a collection that showed the designers attention to detail in every aspect of the collection from drape to hardware.  A breath of fresh air, Francesca Liberatore’s New York Fashion Week debut has made her a fave to keep an eye on!

Video Photography by Josh Bell

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Tuesday, July 21, 2015

Ladies Who Lunch: MARK AND ESTEL Spring 2015!


Since launching their label in 2005, MARK AND ESTEL, have continued to gather more and more fans of their collections.


MARK AND ESTEL merge their love of fashion with their passion for music, creating a hybrid style that is unique in the marketplace.  Fashion tees, flowing dresses and iconic cutout leggings mix beautifully with their ready to wear jackets and other separates.

MARK AND ESTEL’S rocker chic style has garnered them celebrity fans in both the fashion and music worlds.  They even custom-made their “Ripped and Holey Leggings” for Lady Gaga on her Fame Ball Tour.

Based in Los Angeles, MARK AND ESTEL exudes a definite LA Rocker inspiration, but its comfortable silhouettes that are also sexy and trendy have a universal appeal that makes this brand truly global.

Video Photography by Josh Bell

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Wednesday, July 15, 2015

Ladies Who Lunch: Vivienne Hu Spring 2015!


Following her inner muse, Vivienne Hu left a job in investment banking to embark on a career in fashion.  Vivienne Hu realized that she had a true passion for fashion and that she needed an outlet for her creativity.


Vivienne Hu received her degree in fashion design from Parsons and then went on to get industry experience at Oscar de la Renta and Yigal Azrouel.  She debuted her first Spring/Summer collection in 2012 and launched her first flagship store in Soho in 2013.

Vivienne Hu grew up in China, received her business education in Germany and launched her fashion career in New York.  Vivienne Hu draws on this diverse background for inspiration for her collections.

Vivienne Hu’s collections are a blend of European classic elegance, New York urban glamour and Asian exoticism.  For Spring 2015, Vivienne Hu captures all of these qualities for a collection tailored to the modern woman.

Video Photography by Josh Bell

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Friday, July 10, 2015

Ladies Who Lunch: Ricardo Seco Spring 2015!


Born in Torreon, Coahuila, Mexico, Ricardo Seco is considered to be one of Mexico’s most influential designers.  While Ricardo Seco’s collections are influenced by his native Mexico, he has firmly established himself as an international designer.


Ricardo Seco was a businessman for over 12 years before deciding to follow his passion for fashion design. Beginning in the industry as a self taught designer, Ricardo Seco eventually honed his craft at the Marangoni Institute in Milan & Paris.

Ricardo Seco presented his first menswear collection during New York Fashion Week in February 2012 and for Spring 2015 he presented his men’s and women’s collections together for the first time in New York.

Ricardo Seco Spring 2015 stays true to the designer’s aesthetic with a collection of clean lines, interesting fabric details and patterns and his signature sophisticated fit.  After seeing several seasons of Ricardo Seco’s menswear, the addition of his women’s collection proved how multifaceted this designer is!


Video Photography by Mariana Leung

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Monday, July 6, 2015

Ladies Who Lunch: The Art Institutes February 2015!


As we explore all of the new designs for Spring, we are also reminded that along side the established designers, new designers are emerging all of the time.


In February, The Art Institutes teams up with Mercedes Benz Fashion Week for a show to present their top talent from their campuses across the United States.



This past February, we attended The Art Institutes show and spoke with the designers to find out what inspires them and how they translate that inspiration into their designs.



The Art Institutes has a reputation for nurturing fine talent that will be the next up and coming designers.  With this show, we get a glimpse into where the future of fashion design is headed.

Video Photography by Cassandra Past

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Tuesday, June 16, 2015

Ladies Who Lunch: Erin Fetherston Spring 2015!


A native of the San Francisco Bay Area, Erin Fetherston’s career in design has taken her not only across the country, but overseas as well.


After studying Fashion Design at Parsons Paris, Erin Fetherston showed her first collection in 2005 during the Paris Haute Couture shows and her signature look quickly gained fans from both the press and celebrities.  In 2007 she moved to New York and began showing her collections here, establishing herself in the New York fashion world.

Erin Fetherston’s style is often described as feminine and whimsical with a romantic sensibility and for Spring 2015 the collection continues in the same vein, while also continuing to evolve with current trends.

This was my first time seeing an Erin Fetherston collection and it completely turned me into a fan with a style that is evocative of Audrey Hepburn in a modern way or of the designer herself who has the same inspiring qualities.

Video Photography by Cassandra Past

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