After covering Fashion Week in New York and Paris, Fashion Week in LA is always a bit of a surprise. A 7 year run with a Mercedes Benz Fashion Week at Smashbox Studios brought the type of fashion presentations that we are used to in other fashion arenas around the world, but when Mercedes Benz decided not to continue on in LA, Fashion Week lost its center and LA has been evolving and trying to find its way ever since. The fashion show venues have moved about and usually align themselves with other art presentations, almost as if the LA crowd is too ADD to focus on fashion alone. But then again, maybe that is what it is all about, showing fashion as art.
Mikey Koffman , founder of The Gallery Los Angeles and star of The Real L Word, had been influential to the production of Mercedes Fashion Week Los Angeles and continues to champion LA Fashion with the founding of L.A. Fashion Weekend at the Sunset Gower Studios. Her commitment to the LA Fashion scene is impressive and L.A. Fashion Weekend has become one of the key venues that make LA Fashion Week work.
This was my second season covering events at L.A. Fashion Weekend and I must say that I have been impressed with the caliber and professionalism of the presentations. It seems that almost all LA Fashion events have a quirky side to them and for L.A. Fashion Weekend it is the assemblage of multiple design houses in one show. Although the concept of having a show that combined lingerie, handbags, men’s urban wear and red carpet gowns seemed a bit outlandish, Ms. Koffman managed to bring them together in an eclectic way that made for an enjoyable show. As the show was so diverse, I will cover the show in two segments: 1 for menswear and 1 for womenswear.
So be prepared! Next up L.A. Fashion Weekend Womenswear!