Born in Guangzhou, China and raised in Hong Kong from the age of 3, designer Vivienne Tam takes her inspiration from Chinese culture and design, mixes it with modern western influences, creating collections that are truly East meets West.
Vivienne Tam launched her eponymous label in 1982 and her creativity continues to evolve and engage her clientele each season. With celebrity fans from Jennifer Love Hewitt and Julia Roberts to Madonna and Britney Spears, it is obvious that Tam’s recognizable style appeals to a broad audience.
For Fall 2013, Vivienne Tam took her inspiration from a combination of pop art/culture and punk fashion, resulting in a bold graphic collection. Tam created prints with references to Obama and even utilized a letter written by Chinese leader Mao Tse Tung. Sticking to a color palette of mostly black, white and red emphasized the clean lines and bold graphics in the collection. Presenting her collection on Chinese New Year, it was fitting that red was the most important color in the collection, reflected in the lighting and on a red runway as well.
But Vivienne Tam wants her collection to be more than just beautiful fashion. Using images of Obama and the writings of Mao are also meant to start a dialogue with the public, commenting on our present day cultures.
As part of that dialogue, Vivienne Tam partnered with Save Love Give. Save Love Give is an organization that allows you to analyze your phone use, find out the amount of money that you are wasting on unused texts, minutes and data. Once you implement their recommendations for cutting your waste, you can pledge some or all of your savings to philanthropic projects, donating to your favorite charities!
Vivienne Tam’s Fall 2013 Collection does exactly what the designer intended, sparking dialogue and creating awareness. To be able to do that within a collection that is wearable and chic, proves that Vivienne Tam is still a powerhouse to reckon with!