Wednesday, November 16, 2011

Ladies Who Lunch: Tse Fall 2011 Showcased in Film "Without Paul"!

With Fall here and Winter on the way, it’s time to start layering those knits to keep warm.  I usually spend most of my Fall/Winter seasons in warmer climates, but even in California it can get quite chilly at night!  And this year, I will be spending a great deal more time in Winter weather from Paris to New York.
As I take stock of my cold weather wardrobe, I realize that I really don’t have a lot of appropriate clothes.  I mean, they have to be warm, but stylish too!  When I think of warm soft comfortable knits, I naturally think of the luxury brand Tse.  With their Fall/Winter 2011 collection in the stores, it is time to go shopping!

Spotlighting it’s Women’s Classics and the Fall 2011 collection this season, Tse commissioned a short film from iconic director Douglas Keeve, who’s credits include the ground-breaking fashion documentarie “Unzipped” and “Seamless”.  Keeve wrote and directed the short film for Tse entitled “Without Paul”, which is a captivating, bittersweet story about the relationship of independence and love.
Starring the intriguing young actress Katherine Waterston, the short film captures the essence of the Tse line, luxury and modernity.  “Without Paul” shows the line in its many uses from business and social to those comfy stay at home times, conveying that Tse truly is a lifestyle brand.
“To me, Tse projects an extremely modern, even architectural sensibility but because the medium is primarily cashmere-based knits, there is a serenity, an emotional quality to the clothes. To tell that story I wanted to create a woman who felt multi-dimensional and always very real.” Keeve goes on to say of his casting choice that “Katherine was perfect because she is both ageless and an ingénue, with a strength and nobility that manages to come through in a tender way. It was important that Aimee, the character she plays be somewhat idealized but still believable, still real. I think she accomplished the task beautifully, and embodied everything the Tse collection is meant to be.”

Tse CEO Christina Peng-Gershultz says, “Collaborations with different design talents are an important part of Tse’s history, as is using visual language -- especially the filmic image -- to illustrate the essence of the Tse lifestyle. So for Fall/Winter 2011, we decided to try something new by marrying the two. Once we made that commitment, Doug was the obvious choice because of his keen eye and intuitive understanding of fashion down to its smallest nuance. We wanted someone who could really convey the mood and mindset of the Tse woman, which he did masterfully.”
You will find me shopping this season at Tse and you can shop them too at its retail stores in New York/San Francisco/Lake Forest, Illinois and at fine department stores and specialty stores worldwide!

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