Counting down to the beginning of Fashion Week Los Angeles and getting ready for all of the events. The Week opens with Concept Los Angeles at the Ace Gallery in the Mid-Wilshire District, moves on to Style Fashion Week at VIBIANA downtown and concludes with LA Fashion Weekend at the Sunset Gower Studios in Hollywood.
However, a few more exciting events are taking place around town! One of these events is PROJECT ETHOS at the historic House of Blues on Sunset Boulevard at 8pm on Friday, October 14th, which will roll out the Pink Carpet in conjunction with 97.1 AMP Radio’s “Pink Month” and the events official sponsor vitaminwater zero™ The event will benefit Stand Up To Cancer, a program of the Entertainment Industry Foundation.
Stand Up To Cancer is a charitable organization that raises funds fro “Dream Teams” of scientists collaboration on research that will get new therapies to patients quickly in order to saves lives now. 1$ of every Pink Carpet ticket will be donated to Stand Up To Cancer.
While benefitting a great cause, PROJECT ETHOS also promises to be an evening of talent and entertainment. The evening will begin with a live concert featuring American Idol performer Julie Zorrilla and will be headlined by the Black Cards, featuring Fall Out Boy’s former bassist/front man Pete Wentz. Mr. Wentz’s new project features of mis of electronica, ska, dance and reggae with female vocalist Bebe Rexha. Visual artists will be on display in the Crossroads Restaurant, including works from visual artists Allison Reimold, Alexander dod Smith, Tom Garner, and James Naccarato.
Since it is Fashion Week, so collections from emerging Los Angeles based designers will hit the catwalk at 10pm including the work of BritBoy, GLAUDI, Japanese Import B by APERIRE. Over 90 models with hair and make-up created by TNT Agency will help to make this a memorable show. Each designer will have the chance to win prizes valued up to $3,000 if their garment is chosen as the winning design in the vitaminwater zero™ “Flavor Fashionista Challenge”. Each designer was challenged to come up with a design inspired by a vitaminwater zero™ flavor that will then be voted on through a live text-to-vote.
More fashion from vitaminwater zero™ Scholarship winner Dorian Pentard, Cardiwrap by Kymaro and Frederick’s of Hollywood Swim will round out the evening.
And of course PROJECT ETHOS IS a party, so after the fashion shows, dancing will continue into the late night with slamming music and special guest appearances. Party On!