China has established itself as a major power in fashion, manufacturing garments for most of the clothing companies worldwide. However, there are very few Chinese companies known outside of China that not only manufacture garments but design them as well.
Two companies from the southern Chinese city of Shenzhen that do just that presented their Spring collections at Mercedes Benz Fashion Week in New York. Presenting under the banner of Fashion Shenzhen, one of the 2 companies is ELLASSAY, a high end women’s fashion house.
Founded in 1995, ELLASSAY has gathered a loyal following in China, known for its elegant style. Taking inspiration from French style, ELLASSAY creates lifestyle collections that dress its customer for all aspects of a modern woman’s day.
Having successfully expanded throughout China, ELLASSAY introduces itself to the US in a presentation that shows off the companies diversity and style!
Video Photography by Cassandra Past