Tuesday, July 17, 2012

Ladies Who Lunch: Mara Hoffman Fall 2012!

Hailing from Buffalo, NY, designer Mara Hoffman graduated from Parsons School of Design and studied at Central Saint Martins College of Arts and Design in London.  She launched her first collection in 2000 and her swimwear line in 2008.

Known for her bold prints and her penchant for the exotic, Mara Hoffman’s collections take the bohemian look to a whole new level of sophistication.  For Fall 2012, the theme of the collection was South American Shaman Cowboy, influencing the prints and an eclectic layering of different textures and fabrics.

As in previous collections, Ms. Hoffman adds elements of the mystical in her collections and this season they appeared in the form of ‘third eye” symbols in her silk screened print dresses, intarsia knits and South American tapestry references.  The jewelry in the presentation echoed this reference as well, appearing in the form of necklaces based on the Mayan calendar.

Blending her bohemian chic look with references to the South American Gaucho,
the Mara Hoffman Fall 2012 collection has a relaxed but sophisticated look chock full of pieces that will appeal to her discerning but laid back customer.

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